Crafto is a digital content creation and editing app available on both the Google Play Store and Apple's App Store. It primarily belongs to the photo and video editing category, but it also includes tools for making posters, banners, and social media graphics. Users mainly turn to Crafto when they need to quickly put together eye-catching visuals without opening heavy desktop software. I first came across it while looking for a lightweight alternative to full-featured editors, and the install count seemed decent, though I don't recall the exact number. Downloading it was free, and after launching the app, the initial impression was that the interface looked clean but a bit crowded with templates. There's no forced registration right away, which I appreciated, though some in-app purchases and occasional ads pop up after you start using it.

Once you start working with Crafto, the hands-on experience is mostly straightforward. The onboarding screen shows a quick walkthrough of the main sections: Edit Photo, Design Poster, and Video Maker. I began by tapping “Edit Photo” and uploading an image from my gallery. The editing tools are laid out in a bottom toolbar, and you adjust brightness, contrast, or saturation by sliding your finger across the screen. It felt smooth, though I did get confused for a second when I tried to crop the image — the crop icon looked more like a rotate icon. A small practical tip: if you double-tap any adjustment slider, it resets to default, which saved me from messing up my edits. The sticker and text options are fun for casual projects, but loading a few stickers caused a slight lag on my older phone.

After spending a few days with Crafto, I think it's best suited for people who need quick edits on the go — students making project posters, small business owners creating promotional posts, or anyone who just wants to add filters and text without learning layers and masks. If you're a serious photographer or designer, you'll likely find it limiting because you can't do precise selections or curve adjustments. Compared to apps like Canva, Crafto feels faster to launch but has a much smaller library of templates and fonts. What made me keep it installed was the no-registration start and the fact that it doesn't demand huge storage space. Still, the ads can be annoying, and I can see myself uninstalling it if I ever need more advanced tools.

• 🎨 One-tap background removal – Crafto lets you remove the background from any photo with a single tap. In PicCollage, you have to manually outline the subject, which takes more time. I tested it on a photo of my cat, and the edges came out surprisingly clean, even around stray fur.
• 🎨 Built-in meme generator – Unlike Canva, which requires you to select a blank canvas and manually add text boxes, Crafto has a dedicated meme mode that automatically formats the top and bottom text. This makes creating reaction memes nearly instant.
• 🎨 Offline sticker pack – Many editing apps stream stickers from the cloud, but Crafto includes a solid set of offline stickers. This was helpful when I was on the subway with no signal, and I could still add cat ears and sunglasses to a friend's photo without waiting.
• 🎨 Quick collage templates – The collage feature offers over 50 grid layouts, and you can swap images by dragging them to a new slot. In Adobe Express, rearranging images feels clunky, but here it's as simple as pinch and drop.

• ✅ No account needed to start – Right after installing, you can start editing without signing up. Canva pushes you to create an account immediately, which always annoyed me. Crafto respects your time by letting you jump straight into the tools.
• ✅ Lightweight and fast – The app takes up less than 100 MB on my phone, and it opens faster than PicsArt. I used it on a budget Android and didn't experience major crashes, which made it a reliable choice for quick edits.
• ✅ Clean export options – You can export images as JPG or PNG, and videos as MP4 without a watermark on the free version. Many free editors, like InShot, force a watermark unless you pay, but Crafto keeps the output clean for standard use.

• ❌ Limited font selection – Crafto only offers about 30 fonts, and most of them are basic sans-serif styles. Canva has hundreds of fonts, so if you want unique typography, you'll have to bring your own or look elsewhere.
• ❌ No layer system – You can't move elements forward or backward like in Photoshop Express. I tried to overlay text on a sticker, and it just stayed behind it with no way to adjust the stacking order, which was frustrating.
• ❌ Ads appear too often – Every time you go back to the main menu, a full-screen ad plays. PicCollage also has ads, but they're usually less frequent and skipable after five seconds. Crafto's ads feel more intrusive in daily use.
• ❌ Video editing is basic – You can only trim and add music to videos. There's no option for transitions, speed control, or text overlays on clips. CapCut offers all of those for free, so Crafto's video side feels underdeveloped.